Milwaukee Spotlight: Merriment Social

Merriment Social is a highly regarded restaurant and event space located in Milwaukee, Wisconsin, known for its creative take on New American cuisine and lively atmosphere.

What Makes It Unique

• Atmosphere and Setting: Housed in a former industrial facility in the Walker’s Point/Third Ward area, Merriment Social features an “urban chic” aesthetic with high ceilings, exposed piping, brick walls, and large street-facing garage doors that open seasonally, contributing to a welcoming and energetic ambiance.
• Playful, High-Quality Cuisine: The restaurant focuses on high-quality seasonal cuisine with a playful twist, often described as modern comfort food. They are renowned for dishes that are both hearty and innovative.
• “Social” Concept: The name itself reflects the emphasis on communal dining and a fun, shared experience. This concept is sometimes highlighted by offering snacks via dim sum-style carts.
• Versatile Space: In addition to its restaurant operations, Merriment Social has substantial private dining space, accommodating groups for weddings, corporate events, and other large gatherings.

History

• Opening: Merriment Social opened to the public on August 7, 2015.
• Location: It took over the space at 240 E. Pittsburgh Ave., which was previously the site of the restaurant Prodigal.
• Chef/Concept: Chef Andrew Miller led the opening, aiming for a menu of small plates, salads, sandwiches, and entrees, with a focus on frequent menu changes and the fun element of the snack carts.

Highlight Menu Items

Merriment Social is especially famous for its burgers and creative small plates:

• Merriment Burger: Often dubbed “Milwaukee’s Favorite Burger,” it typically features two double Wagyu smashed patties, cheese, bacon, and a special “Social Sauce,” served on a house-made milk bun, often with a side of excellent fries.
• Fried Cheese Curds: The unique version of this Wisconsin staple is often baked in a skillet with a spicy ranch flavor and served with pickled peppers and sourdough bread for dipping.
• Creative Brunch Options: Popular brunch items have included the Butter Poached Lobster Benedict and Short Rib Chilaquiles, in addition to the classic Merriment Burger.
• Shared Appetizers: Menu standouts include Fried Brussels Sprouts and the Whipped Feta Dip.
• Drinks: The beverage program boasts an “impeccable” selection, including craft cocktails, a strong selection of craft beers, and even large-format punches designed for sharing.

Customer Feedback

Customer reviews frequently praise:

• The Food Quality: The burgers are consistently highlighted as a must-try. Many appreciate the creativity and flavor of the various dishes, though some note occasional variation in execution (like over-greasy sides).
• The Atmosphere: The lively, fun, and energetic “cool vibe” of the industrial-chic setting is a major draw.
• Service: Patrons generally report attentive, friendly, and quick service.
• Portion Sizes: The portions are often noted as being generous.

Significant Events

While details on specific annual or historical large-scale public events are less available in general summaries, the venue is a significant host for:

• Private Events: Its large, flexible space with high capacity makes it a common location for Weddings, Rehearsal Dinners, Corporate Events, and other major celebrations in the Milwaukee area.
• Seasonal Features: The ability to open its garage doors allows for seasonal patio experiences and pop-ups, such as past mentions of a “Patio Pop-Up.”
• Menu Evolution: Chef Andrew Miller has been associated with other culinary ventures in the area (like the planned Flourchild pizza concept), demonstrating a continued culinary influence in the Milwaukee dining scene.

Contact Information